Live Wired is an initiative that aims to rewrite the narrative about street musicians, and to reframe busking as a refined skill and art form. We want to elevate the community of buskers and foster a stronger connection between audiences and street musicians.

The logo takes 'live' and 'wired' and connects them using a cable that is used across all disciplines of music. It acts as a variable mark, and helps to show the connection we want audiences to make. The connective brand language takes two terms and visually links them with wires to give crucial context to the wider message. This is used to continue 'Live Wired's aims, and to physically rewrite narratives.

Branding

Visual identity

Campaign

Motion

Copy & Language