Chiaroscuro is the new home of Renaissance and Baroque artwork. This identity takes the high-contrast technique that gives this museum its name, and creates new form.

This identity stems from famous renaissance portraits that uses Chiaroscuro as a visual technique. Abstracted imagery, fluid motion, and a colour palette rooted in renaissance artwork is matched against crisp typographical and compositional choices to create an opposing visual system that works together.

Branding

Visual identity

Motion