Say hello to COAST, the bar that is sliding human interaction to the front and centre of your social experience. By transforming the traditional coaster with a Teflon base, as seen on the bottom of shuffleboard pucks, COAST redefines a ‘passing interaction’, turning the tabletop into an active social space.
The logo system for COAST takes the traditional rounded square shape of a contemporary coaster or beermat, and acts as a container and icon mark. This brand mark is used as the graphic device throughout the brand, functioning in COAST’s typographical system, the brand’s composition, and in image treatment.
Say hello to COAST, the bar that is sliding human interaction to the front and centre of your social experience. By transforming the traditional coaster with a Teflon base, as seen on the bottom of shuffleboard pucks, COAST redefines a ‘passing interaction’, turning the tabletop into an active social space.
The logo system for COAST takes the traditional rounded square shape of a contemporary coaster or beermat, and acts as a container and icon mark. This brand mark is used as the graphic device throughout the brand, functioning in COAST’s typographical system, the brand’s composition, and in image treatment.
Student Brief - Conran Design Group, 2026
Branding
Visual identity
Motion
Copy & Language
Greenhouse Student Brief, Conran Design Group
Highly Commended, 2026
Branding
Visual identity
Motion
Copy & Language
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