Say hello to COAST, the bar that is sliding human interaction to the front and centre of your social experience. By transforming the traditional coaster with a Teflon base, as seen on the bottom of shuffleboard pucks, COAST redefines a ‘passing interaction’, turning the tabletop into an active social space.

The logo system for COAST takes the traditional rounded square shape of a contemporary coaster or beermat, and acts as a container and icon mark. This brand mark is used as the graphic device throughout the brand, functioning in COAST’s typographical system, the brand’s composition, and in image treatment.

Student Brief - Conran Design Group, 2026

Branding

Visual identity

Motion

Copy & Language