Offcut is a members club for all people who are passionate for reworked fashion and sustainable clothing. Situated in the Barbican Conservatory - which was once called Cripplegate, the centre of London's fashion and clothing industry - this members' club takes the heritage of the area and the legacy of the Barbican Conservatory to create a dedicated club for reworked fashion.
This brand uses clothing anatomy as the device for Offcut's brand identity through typographical adaptation. This system is diversified to create a loud, unapologetic, and distinctively Barbican brand.
Offcut is a members club for all people who are passionate for reworked fashion and sustainable clothing. Situated in the Barbican Conservatory - which was once called Cripplegate, the centre of London's fashion and clothing industry - this brand uses clothing anatomy as the device for Offcut's brand identity.
The identity for Offcut is loud, unapologetic, and distinctively Barbican. This project was a part of a live brief, set by Interstate, and has led to a placement opportunity with them in July 2026.
Branding
Cultural identity
Motion
Copy & Language
Brandland Gather Awards
Young Blood - Shortlisted, 2026
Branding
Cultural identity
Motion
Copy & Language
