The Industrial Museum is a celebration of the change and exponential progress made during the Industrial Revolution. This brand identity aims to communicate this growth, through line width and pattern throughout the museum.

The branding uses the main asset of line width. This stems from the logo design, linking to the vital invention of the conveyor belt, to measure the growth of industrial progression and output. This dynamic asset has been applied to the rest of the identity.

Branding

Cultural identity

Motion

Copy & Language